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Stigma Free Florida:

What is the mission?

One in five American adults experience a mental illness in any given year; this represents over 43 million of our employees, co-workers, and business leaders. Millions of Americans do not seek treatment for mental health issues because of the stigma attached to mental illness.  The mission of Stigma Free Florida is to change attitudes within workplaces regarding mental health and individuals with mental illness. This campaign targets leaders of businesses and organizations who are decision-makers and can influence the workplace culture.


By signing onto the campaign, these leaders will work with NAMI Florida and its affiliates to increase knowledge and expertise around employee mental health. Companies and organizations that take part in the Stigma Free Florida campaign utilize the information and resources of NAMI Florida – including NAMI’s “In Our Own Voice” program, which is widely recognized as one of the most effective anti-stigma programs in America.


What is the desired outcome?

As a leader in the Human Resource community, Sarasota Manatee HR Association and HR Florida are seeking to assist Human Resource professionals and businesses across the State in learning more about mental health, how mental illness impacts the workplace, and what policies and accommodations can assist both businesses and employees.  Our hope is that business and organization leaders will encourage an open dialogue about mental health in the workplace, which in turn can lead to a reduction in the stigma around this disease.


Employers will be asked to sign a campaign pledge. By doing so, the leader commits to increasing his or her knowledge of mental illness; writing a memo to employees about the campaign; reviewing their Employee Assistance Program; creating an open dialogue; inviting a NAMI representative to conduct a presentation or providing other educational information; and assisting with public awareness where appropriate.  NAMI Florida will post on its website the names of businesses and organizations whose leaders have signed the pledge.  NAMI Florida will also promote them on social media.




Diversity in Today's Workplace

Workplace diversity can be thought of 'the collective mixture of differences and similarities that includes for example, individual and organizational characteristics, values, beliefs, experiences, backgrounds, preferences, and behaviors. (source SHRM)

But there's more to workplace diversity than meets the eye. Diversity traits can be thought of as visible or invisible, and can be graphically represented as shown below: (source SHRM)




Workplace diversity is about appreciating differences and adapting work practices to create an inclusive environment in which diverse skills, perspectives and backgrounds are valued.


Developing a Diversity Program at your Organization

Below are some resources to assist you in developing a diversity program at your organization by reviewing why diversity is important, links to guides that will help you begin the research, and a template to help you compare your recruitment area by race and gender, per census area. Additionally, we have provided resources linking to heritage guides, a multicultural calendar and monthly diversity celebration topic areas. We hope you find this toolkit helpful and look forward to hearing your feedback by emailing to

Why is Diversity Important?

Workplace diversity is about appreciating differences and adapting work practices to create an inclusive environment in which diverse skills, perspectives and backgrounds are valued.

By bringing together our different backgrounds, skills, and experiences, businesses are better able to mold the type of innovative and creative solutions needed to succeed in an increasingly competitive economy.

Resource Links:

· Guide to Developing a Diversity Program at your Organization

· Compare your organization by your recruitment area and by race/gender per census data 

Additional Diversity Resources:

Links to Celebrating Diversity Each Month of the Year:

Heritage Month Guide:

Multicultural Calendar:

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